For the 10th-anniversary of The National Museum of the American Indian‘s 10th-anniversary exhibit, IMG was honored with the opportunity to tell the story of the early relationship between the U.S. and the Native Nations. Not only was this a large responsibility because we were giving a voice to someone else’s story but also we had to tell the removal story, which was the first time the museum allowed and outside firm to do so.
IMG created several interactives and three complementary videos for the Nation to Nation exhibit depicting the treaties between the United States and American Indian Nations.
In “What Would You Do”, viewer explore the different scenarios and get to experience ways people were removed from their land. Originally described to be a black and white flip book, IMG presented the idea of animating the images to tell a more emotional story. Our graphics department created storyboards and designed the assets then handed it over to the digital media team to animate the narrative. This interactive was unique because every element had to be mathematically programmed to create the proper parallax effect as the user scrolls through.
The interactive was met with tons of excitement on opening night. The director from NMAI, who came up with the original creative, was moved and amazed at how far the interactive came from being a flip book kiosk.
Check out the full case study above and be sure to visit the exhibit at The National Museum of the American Indian